Due to the aging population in China, the adult disposable diaper market continues to grow

In an aging society like China, where the number of newborns continues to decline, a daily department store has decided to focus on adult care products in addition to baby products. For many years, as China's population steadily grew to over 1.4 billion, the diaper industry has been thriving. After China relaxed its one child policy in 2015, sales skyrocketed.

But the situation quickly reversed again, with only 9.56 million newborns in 2022, marking the first time since 1950 that it has fallen below the 10 million mark. On the other hand, the improvement of living standards and the aging population continue to drive the growth of the adult disposable diaper market in the country.

Therefore, several companies in the industry in China will expand their potential customer base and provide a one-stop product sales chain, bringing sustainable growth momentum to the disposable diaper business. It will support the long-term development of adult care business and continue to tap into the growth potential of the adult care market.